Marketing to midgets

My friend has been caught up with the China lead paint saga. His son who is three has a large collection of Thomas the Tank Engine stuff and a couple were part of the recall. My friend dutifully packaged up the couple of affected carriages and sent them back to Mattel. Yesterday a package arrived from Mattel and my friend opened it up with his sone. Inside were replacement toys and a letter from "Thomas". It said: Dear Fraser, Thank you for lending me Old Smoky and Henry. I really enjoyed playing with them and I have also fixed them up for you. Thank you very much from Thoman the Tank Engine. D was quite impressed with the letter and the way the whole marketing campaign had been handled, Fraser didn't look impressed at all. D said "It's a letter to you Fraser, from Thomas!" Fraser stared at him like he was a crazy person "Wow Fraser it's actually all the way from Thomas himself, he wrote you this letter" Fraser did the three year old version of eye-rolling "No he didn't Dad, Thomas doesn't have any hands".

Kids aren't thick or gullible really are they?